Social Media Marketing Campaign

How we helped the largest DJ lighting brand build their social media audience and increase engagement.

About CHAUVETDJ

CHAUVET DJ is a premier line of entertainment lighting, controllers and accessories for the mobile performer, DJs, clubs, corporate events and more. They offer the most value in the industry and are set apart from their competitors by their easy to use products, made for the weekend warrior DJ. They are widely recognized for their leadership in bringing successful concepts to market, including pioneering the development of affordable LED color mixing fixtures.

CHAUVETDJ came to the social setter in July of 2022 with hopes of expanding their reach to small to midsize DJs and entertainers. We recognized they didn’t have a clear and consistent social media marketing strategy to achieve their goals. We worked to strategize intentional ways to connect with CHAUVETDJ's target audience and build their social media presence.

Our Goal

To enhance CHAUVETDJ's brand visibility, engage a wider audience, and drive product awareness through a comprehensive social media marketing campaign encompassing organic content, paid strategies, and influencer collaborations on Facebook and Instagram.

Our Strategy

We created CHAUVETDJ's organic content strategy focused on creating a captivating digital presence that resonated with the entertainment and lighting community. Engaging posts, videos, and stories were crafted to showcase the brand's innovative products, highlight industry trends, and provide behind-the-scenes insights. This strategy aimed to foster a sense of community, encourage user-generated content, and establish CHAUVETDJ as a thought leader in the industry.

Through a targeted paid strategy, we amplified CHAUVETDJ's reach and engaged a highly targeted audience. By leveraging precise demographic and interest-based targeting, sponsored content seamlessly integrated with users' feeds. These advertisements highlighted CHAUVETDJ's latest offerings, special promotions, and events. The goal was to not only drive product interest but also encourage conversions by strategically placing CTAs within the content.

We built a highly targeted influencer marketing campaign in which CHAUVETDJ collaborated with key influencers in the entertainment and lighting space. These influencers had a genuine passion for the brand and its products, allowing for authentic and relatable content. Through unboxing videos, live demos, and personal testimonials, influencers showcased the value and impact of ChauvetDJ products in real-world settings. This campaign aimed to leverage the influencers' established audiences to increase brand credibility and product adoption.

Results

Organic Content Strategy:
- Increased follower engagement by 45% through interactive posts and stories.
- Established a consistent brand narrative resulting in a 30% growth in brand mentions and user-generated content.
Paid Strategy:
- Achieved a 65% increase in reach and impressions compared to previous campaigns.
- High click-through rates (CTR) of 9.8% demonstrated strong audience engagement and interest.
Influencer Marketing Campaign:
- Collaborations with influencers led to a 25% increase in website traffic from social media platforms.
- Influencer-generated content garnered 15% higher engagement compared to regular branded posts.